Road Trip Vignettes - Airtel village!!!

Road trips are always like this. You suddenly notice something interesting and get down. It can be anything. A lovely landscape or a small water fall or life in rural india. It gives you the freedom to enjoy the journey at your own pace. Many a time, we have noticed that journeys are more interesting than the actual destination itself. 

We call these as "memorable moments" on the road. When these vignettes are captured on the lens, they remain cherished memories forever. 

Surprised with the title of this post??

You should be and we will tell you why.

You might have noticed it if you are driving on National Highway 4 in India.

Between Hubli and Belgaum in the state of Karnataka in South India, you see this village. All the walls of the houses in the village are painted with Airtel ( A leading Telecom Service provider in India) colours and logo! 

Once upon a time, there used to be tradition in this part of Karnataka to paint the walls with traditional colourful patterns known as "Chittara". These were geometrical patterns of Rangoli. Each house had a distinct colourful facade and each family took pride in creating unique patterns.

Globalisation and crass commercialisation hasn't left these houses and has wiped out a long standing tradition in a village. Marketeers want to make use of every opportunity to build their brand. For few dimes, the villagers want to give up their tradition and culture.

The result is a village. 

Airtel village! That's how we have named it! 

Monochromatic, dull and lifeless. 

Check out these pictures....... Click on them to see them in original size.



Next time when you are driving on this highway make sure you notice this. You may also find Vodafone villages in some parts of India as well!!

For more interesting posts under "Road Trip Vignettes" series, please click on the link below.


Please share 

We hope this post was interesting, useful and you enjoyed reading it. If yes, please share it among your friends by clicking the buttons on sidebar. Our idea is to share the experiences. Thank you.


Labels: ,

<data:blog.pageTitle/>

This Page

has moved to a new address:

http://traveltwosome.com

Sorry for the inconvenienceā€¦

Redirection provided by Blogger to WordPress Migration Service
<data:blog.pageTitle/>

This Page

has moved to a new address:

http://traveltwosome.com

Sorry for the inconvenienceā€¦

Redirection provided by Blogger to WordPress Migration Service
A Travel Blog from India: Road Trip Vignettes - Airtel village!!!

Thursday, 9 October 2014

Road Trip Vignettes - Airtel village!!!

Road trips are always like this. You suddenly notice something interesting and get down. It can be anything. A lovely landscape or a small water fall or life in rural india. It gives you the freedom to enjoy the journey at your own pace. Many a time, we have noticed that journeys are more interesting than the actual destination itself. 

We call these as "memorable moments" on the road. When these vignettes are captured on the lens, they remain cherished memories forever. 

Surprised with the title of this post??

You should be and we will tell you why.

You might have noticed it if you are driving on National Highway 4 in India.

Between Hubli and Belgaum in the state of Karnataka in South India, you see this village. All the walls of the houses in the village are painted with Airtel ( A leading Telecom Service provider in India) colours and logo! 

Once upon a time, there used to be tradition in this part of Karnataka to paint the walls with traditional colourful patterns known as "Chittara". These were geometrical patterns of Rangoli. Each house had a distinct colourful facade and each family took pride in creating unique patterns.

Globalisation and crass commercialisation hasn't left these houses and has wiped out a long standing tradition in a village. Marketeers want to make use of every opportunity to build their brand. For few dimes, the villagers want to give up their tradition and culture.

The result is a village. 

Airtel village! That's how we have named it! 

Monochromatic, dull and lifeless. 

Check out these pictures....... Click on them to see them in original size.



Next time when you are driving on this highway make sure you notice this. You may also find Vodafone villages in some parts of India as well!!

For more interesting posts under "Road Trip Vignettes" series, please click on the link below.


Please share 

We hope this post was interesting, useful and you enjoyed reading it. If yes, please share it among your friends by clicking the buttons on sidebar. Our idea is to share the experiences. Thank you.


Labels: ,

2 Comments:

At 10/10/2014 , Anonymous Anonymous said...

WOW !!! A new name and a new destination !!! but our tradition and culture is getting lost day by day ..

 
At 10/16/2014 , Blogger lucky r said...

thaks for blog.
i like it.
Apartmani Beograd

 

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home